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Does Gamification Help Improve Driver Behavior?

By Brad PenneauFebruary 2, 2020

Forbes recently predicted that in 2015, 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. What does that mean for you? How can you take advantage of gamification to improve driver behavior?

Gamification is a relatively new trend in software that is used to improve levels of participation and engagement. Leveraging the inherent desire to compete, either with ourselves or others, gamification is encouraging software developers to think of new ways to help employees achieve company-wide goals.

Fleets are already benefiting from gamification, including Atkinson Construction who noted that the gamified driving application has "helped [their] safety program tremendously ... there has been a drastic reduction in accidents and driver mishaps."


Brad Penneau

With a career in transportation safety spanning 30 years, Penneau’s experience includes progressively responsible safety, regulatory compliance, and training in (and in support of) the trucking industry.


Tags: Performance & Coaching, Safety, Team Management, Training

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