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The Evolution of Fleet Managers

By Tim TylerFebruary 2, 2020

It'۪s becoming increasingly common to see tasks traditionally performed by humans now done by technology or computers. Many fear that some jobs will be phased out or that eventually there will be no need for human interaction. With all the web-based software and telematics solutions out there, how does this concept apply to fleet managers?

Fleet managers are required to manage a pre-determined number of vehicles specific to their company or business. In the world of fleet services, is there concern that these jobs can be replaced by technology that fosters communication between vehicles and a command center? Let'۪s look at this further.

Fleet Management Technology Evolves

Modern technological solutions for fleet management are more in-depth and provide a more detailed analysis of information gained from vehicle tracking. Where GPS formerly tracked positions and offered navigation help, new telematics products now offer an almost interactive experience for drivers and fleet managers.

But does this completely eradicate the need for a fleet manager? On the contrary, fleet managers are now able to glean more information that can then be applied (with a human touch) to cutting costs and increasing efficiency. Technology is simply one more tool in the arsenal to simplify the job of fleet managers. With the help of new telematics products, like those from Networkfleet, fleet vehicles can also be more eco-friendly and safe.

The Origins of Fleet Management

Originally, a fleet manager was for an individual who enjoyed working with vehicles and had an in-depth understanding of how they work and function. As the position has evolved, companies now look for more sophisticated individuals with management and business experience. Where fleet managers traditionally were tasked with managing vehicles, they may now be asked to aid in important endeavors such as outsourcing and purchasing new products and promoting relationships with their drivers.

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As the job description has changed some have viewed fleet management as a thing of the past and feel that companies no longer require a specific individual for this position. Others feel that fleet managers are now able to better perform their jobs with the help of technology and better training and education.

Fleet management has evolved to the point that the job description may include tasks such as transportation, distribution and management rather than simply managing a fleet of vehicles and their needs. Fleet managers must be forward thinkers, as well as multi-taskers that have developed strong social skills to work with both drivers and suppliers on a regular basis.

The Future of Fleet Managers

With a new emphasis on management and administration, many fleet managers see a clear path up the corporate ladder within the company. Fleet management allows an individual to learn all aspects of the business even as they become familiar with the drivers and develop relationships with other members of the management team. They are a great resource for cost cutting options since they can use reports, like those listed on online dashboards, and make educated decisions on how to make efficient business decisions.

Will Technology Eradicate Fleet Managers?

Although the fear of technology taking over is present in the lives of many individuals, there are few areas where these advances can complete the same mental and intellectual functions as a human being. Rather than eradicating the need for fleet managers, technology serves to aid these individuals in performing their jobs more efficiently. Verizon Networkfleet offers a variety of fleet management products for managers with innovative ideas on reducing fleet costs, improving company morale, and becoming environmentally friendly.


Tim Tyler

Tim Tyler joined the team in 2015 and is responsible for product positioning and voice of market (VOM) in order to affect the way the marketing team connects and communicates with customers.


Tags: Cost control, Customer Service, ELD & Compliance, Field management, Performance & Coaching, Productivity & Efficiency, Revenue & ROI, Team Management

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