5 ways to focus on safety with GPS fleet tracking
For businesses that rely on vehicles and drivers to keep things running, safety is everything. Learn how GPS tracking...
Read moreBased on the most recent data from the National Highway Traffic Safety Administration, there were an estimated 42,795 traffic deaths in 2022, which was roughly the same as the year prior, and more than 10 percent higher than in 2020.1
Even one death or traffic safety incident on our roadways is one too many—that’s the main idea behind “Vision Zero” and the Safe System approach, a new government safety initiative focused on safe mobility for all road users.2 The Safe System approach has six key principles: deaths and serious injuries are unacceptable, humans make mistakes, humans are vulnerable, responsibility is shared, safety is proactive and redundancy is crucial.2
By incorporating this mindset into your overall fleet safety strategy, you can help create a culture of safety and help make the road a safer place for every driver.
A key thing to understand is that the goal of Vision Zero is to eliminate fatal accidents and serious injuries—not to eliminate crashes altogether.3 With that in mind, there are four main elements to a Vision Zero plan, and each of them plays a vital role in creating a robust fleet safety program:4
Safe Systems ultimately focuses on the human element—recognizing that humans make mistakes and finding ways to reduce them and mitigate their impact.5 For fleets, a Safe Systems approach can focus on speed management, curbing harsh driving events such as quick starts, hard braking, and harsh cornering, and reducing distracted driving. This approach also focuses on being as proactive as possible with fleet preventative safety, rather than reactive.
Instead of being piecemeal, this approach to roadway safety is a holistic method that creates multiple layers of protection for everyone on the road and prioritizes creating a culture of safety.2
Pivoting to Safe Systems also involves changing the language used in conversations about safety. For example, this approach uses the term “crashes” instead of “accidents,” since there are identifiable reasons for a motor vehicle crash, most of which are preventable. While it may seem minor, shifting the language shifts how we view the problem, and therefore how we design a solution.4
GPS fleet tracking technology gives you the insights and data to promote a culture of safety.
Developing and implementing a strong Vision Zero action plan should primarily revolve around four items: advanced technology, actionable data, measurable goals and input from key stakeholders, such as drivers and leadership.6
Telematics is a core component of any safety program. With GPS tracking technology and video technology such as dashcams powered by artificial intelligence (AI), fleet managers can monitor vehicle speed, location and status in near real time. This technology can also detect and give alerts for harsh driving. Quick starts, speeding, hard braking and aggressive cornering can all have a negative impact on safety.
The ability to glean insights over time from gathered data is a key benefit of integrating telematics into your safety program. With telematics reports you can see how driver behavior is changing and determine your approach to safety within your fleet.
Organizations that want to create an effective fleet safety program need to understand when these incidents happen. Doing so can provide valuable coaching and training opportunities for drivers. Additionally, integrating gamification into your coaching and training is a proactive approach to getting buy in from drivers. Presenting the data in a way to reward positive change and growth can make it more likely to be embraced by your team.
Fleet tracking solutions can also help organizations set up proactive maintenance schedules and send alerts when scheduled maintenance is coming up. This allows fleets to resolve maintenance needs before they become issues that take vehicles off the road or make them unsafe for drivers.
Dashcams with integrated AI are another key piece of fleet safety equipment. Modern video telematics that utilize driver-facing and road-facing cameras give fleet managers greater visibility into what happens both inside and outside the vehicle. They also provide a factual account of unsafe driving behaviors or incidents, such as tailgating, distracted driving or stop sign violations.
This gives both drivers and managers a better sense of what needs improvement. Fleet managers can tailor coaching moments to individual drivers and reinforce safe-driving efforts as part of an overall crash-reduction plan.
For fleets considering an investment in video telematics, be sure to look for the following features:
It’s important to remember that the goal of Vision Zero is not to create a traffic accident-free workplace, but rather to eliminate fatal crashes and serious injuries by creating a strong culture of safety. By adopting a Safe System approach, and incorporating GPS fleet tracking technology, fleets can take important steps towards implementing an effective fleet safety program.
Deep dive on promoting safety in this on-demand webinar with our experts.
1 https://www.nhtsa.gov/press-releases/traffic-crash-death-estimates-2022
2 https://highways.dot.gov/safety/zero-deaths
3 https://highways.dot.gov/sites/fhwa.dot.gov/files/2021-12/PR-WIN22_Book_full_508_revised2.pdf
4 https://visionzeronetwork.org/core-elements/
6 https://visionzeronetwork.org/wp-content/uploads/2017/12/VZN_ActionPlan_FINAL.pdf
Tags: Data & Analytics, Safety, Team Management, Performance & Coaching, Training
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