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Trailer tracking benefits for your fleet

By Simon Austin July 22, 2020

Benefits of trailer tracking for your business

Cargo theft is on the rise in the EMEA region, especially in the UK. In fact, in 2019, TAPA (Association for the Protection of Transported Assets) recorded 1,199 incidents of actual or attempted cargo theft in the UK. This, of course, has serious consequences for businesses—not just financially, but also in terms of damaged brand reputation and reduced customer loyalty, for example.

Clearly, action is needed to address the issue—this is where GPS  tracking devices for trailer fleets come in. Tracking trailers using a GPS fleet management system can help:

  • Reduce theft or unauthorised use
  • Protect your cargo
  • Enhance trailer utilisation

Let’s explore what trailer tracking devices do, why they’re important and the benefits for your business.

Why implement GPS trailer tracking technology?

The financial implications of theft for transport companies are significant. In addition to the loss of goods, and potentially higher insurance premiums, the recovery process can be complex and costly. For example, without data from trailer tracking devices, it can be difficult to provide the authorities with the information they need to investigate.

Plus, as mentioned above, cargo theft is on the rise. According to the TAPA data from Q3 2019, thieves now target 85% of goods moving in supply chains when they are aboard HGVs, rather than stored in facilities. 113 of the theft cases were from trailers. In other words, cargo in trailers is considered vulnerable.

Trailer tracking solutions help to reduce that vulnerability and protect you from theft by giving you near real-time alerts and visibility of all your trailer fleet. When implemented as part of a GPS fleet management solution, you gain complete oversight of your assets.

Features and benefits of trailer tracking

Trailer tracking devices attach directly to trailers and work in conjunction with a comprehensive fleet management platform. The tracker itself is a battery-powered device, using either rechargeable or long battery life and is weather-proof in order to withstand any extreme conditions. It emits a GPS signal, which is then received by the asset tracking software. On the fleet management platform, you can then monitor the location and status of all your trailers and other unpowered assets—or powered assets, such as vehicles, all on one platform.

Find the right solution for your business with our free Fleet Management Buyer’s Guide.

Here are some of the key capabilities of GPS-based trailer tracking systems and how they can help your business:

Easy GPS location of your trailers

A GPS fleet management solution, including GPS tracking devices for trailers, enables you to see the location of your trailers across the entire fleet in near real-time. This helps reduce the risk of theft and the associated financial losses. Tracking trailer location also assists you in recovering any stolen assets, since you can use that data to inform law enforcement authorities swiftly and accurately.

An overview of all your assets

See the bigger picture. The software has both a desktop version and a smartphone app, so you always have insight into the status of all your trailers and fleet at your fingertips. You can also use temperature monitoring of the cargo in your trailers, helping you confirm that the cargo is transported in optimal condition.

Enable security alerts

With a GPS fleet management system, you will not only have peace of mind from a reliable trailer tracker, you also benefit from near real-time security alerts, for example when a trailer’s doors are opened. In the event of any suspicious activity, you can act faster to inform the authorities and help protect your valuable cargo.

Geo zone alerts & geofencing

In addition to determining the location of your trailers with GPS tracking, you can use geo zone alerts, or geofence alerts to also receive information about the arrival and departure times of your cargo. Geo zone alerts can even be automated to notify your team when a shipment is approaching a customer’s loading dock, for example. This way, you know when the cargo is delivered and an order has been completed without having to call your team.

Geo zone alerts also offer geofencing functionality, which helps prevent trailers from falling into the wrong hands. You first set up a virtual perimeter of your choice. If any assets leave that area, such as outside of specified working hours, you receive an alert.

Helps enhance asset utilisation

GPS trailer tracking systems help you to improve asset utilisation as well as protect them from theft. The telematics technology allows you to understand precisely how your assets are being used because you have full visibility over trailer locations, door openings, temperature changes, what the load capacity is and plenty more. You can therefore get a better sense of the day-to-day productivity and efficiency of your asset utilisation, without having to check trailers manually. This information then helps you to automate tasks and improve efficiency.

Simon Austin

Simon is the Associate Director, International Marketing, EMEA & APAC. With over 20 years marketing experience in the IT software and business analytics industry, Simon believes passionately in the power of data and how it can help business realise their full potential faster.

Tags: Safety, Cost control, Productivity & efficiency

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