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Common Myths Series: All I need is a dot on a map

By Simon Austin-Beckett2020-02-02
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Most fleet-reliant businesses have at least considered the prospect of implementing some form of fleet management system – be it simple GPS tracking or a more comprehensive telematics solution. Many go on to do so, yet others hesitate and ultimately decide against it.

For the companies that choose not to follow up on their interest, the reasons are often the following:

  1. It's not affordable.
  2. I don’t want to be seen to be spying on my staff.
  3. It’s not really necessary.

The list goes on.

While these common concerns may seem understandable, in truth, very few of them are based on real facts. They are just some of the many common, perpetuated myths about fleet tracking and its worth.

Let's separate the myth from the measurable.

Myth Eight: All I need is a dot on a map

Our final fleet tracking myth often sits alongside Myth 7. Many of those who think fleet tracking is too expensive often also believe they are overpaying as they only really require ‘a dot on a map’.

While you may feel that you only need fleet tracking to keep tabs on the whereabouts of your vehicles and drivers, this data alone, while certainly useful, is unlikely to improve your business processes or potentially save you money.

A dot on a map, for example, cannot tell you when your vehicles are due for servicing or preventative maintenance. It also cannot help you to establish how much fuel your drivers are wasting through excessive idling or sharp acceleration. Nor can it alert you if a vehicle is operated outside of permitted trading hours or driven in an unauthorised location. It’s features like these that make modern GPS tracking systems such a powerful tool. Without them, it is impossible to realise the full benefits.

We’d love to show you how a system like ours could potentially transform your business. Would you spare 15 minutes for a product demo?


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Simon Austin-Beckett

Simon is the Sr. Marketing Manager, Atlantic & Benelux. With over 15 years marketing experience in the IT software and business analytics industry, Simon believes passionately in the power of data and how it can help business realise their full potential faster.


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