HomeResourcesBlogCommon Myths Series: We only cover a small area
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Common Myths Series: We only cover a small area

By Simon Austin January 27, 2019

Most fleet-reliant businesses have at least considered the prospect of implementing some form of fleet management system – be it simple GPS tracking or a more comprehensive telematics solution. Many go on to do so, yet others hesitate and ultimately decide against it.

For the companies that choose not to follow up on their interest, the reasons are often the following:

  1. It's not affordable.
  2. I don’t want to be seen to be spying on my staff.
  3. It’s not really necessary. 

The list goes on.

While these common concerns may seem understandable, in truth, very few of them are based on real facts. They are just some of the many common, perpetuated myths about fleet tracking and its worth.

Let's separate the myth from the measurable.

Myth three: We only cover a small area

For many smaller firms that rely on fleets, it’s easy to feel like GPS vehicle tracking is overkill. After all, you only cover a small patch and your drivers know it like the back of their hands.

Whilst it might be true that in a small area your business knows well, there may not be a great deal of room for route optimisation or much call for precise location data, fleet tracking still has plenty to offer. For one, you could geofence the area you cover to ensure that drivers aren’t taking unnecessary detours outside your catchment area to run personal errands.

Fleet tracking can also help you spot behaviours that may be putting drivers at risk and damaging your vehicles, or worse, your reputation. For example, a comprehensive telematics system will automatically flag instances of harsh braking and sharp acceleration – allowing you to coach drivers out of bad habits and potentially extend the life of your vehicles.

You can read the rest of our 8 Myths in our eBook here

Simon Austin

Simon is the Associate Director, International Marketing, EMEA & APAC. With over 20 years marketing experience in the IT software and business analytics industry, Simon believes passionately in the power of data and how it can help business realise their full potential faster.

Tags: Routing, Team management, Dispatching & scheduling, Productivity & efficiency

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