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Bad driving is bad for business

By Simon Austin February 2, 2020

We’ve all been witness to a reckless driver in our time: slamming on brakes, swerving between lanes, tailgating and any number of other motor-based sins. What’s most shocking, however, is the number of times these reckless drivers are behind the wheel of a company vehicle -- with a poor unsuspecting business owner’s company name, logo and telephone number emblazoned on the back and sides.

It is vital that your drivers know what is expected of them when out on the road, because bad driving habits really are bad for business, in more ways than you might think… 

It can harm your reputation

Having a fleet of vehicles out on the road every day with your company name on them is great – they essentially act as travelling billboards. However, you don’t want your travelling billboard hurtling through a school zone at 50mph or slamming on its brakes just after cutting in front of another vehicle. 

People take note of hazardous driving and may even alert the authorities and – particularly if your drivers are taking similar routes each day – the last thing you want is a reputation for careless driving.

It may cost you more on maintenance

Bad driving habits can cause physical damage to your fleet. For example, turning at high speeds is likely to leave its mark on your tyres, while drivers who ride the brake while tailgating will likely  cost you more in maintenance fees in the long-run. Vehicle tracking can help you to spot these patterns and coach or reprimand drivers accordingly about bad driving habits. 

It wastes fuel

If one of your drivers is putting the pedal to the metal at the slightest glimpse of a green light, chances are they may also be burning through much more fuel than they need to be. Research by What Car?  shows that doing 80mph uses up to 25% more fuel than doing 70mph* – why should you be paying for your drivers’ need for speed

It’s unsafe

Of course, the number one reason to banish bad driving from your fleet is because it’s unsafe. In the unfortunate event that one of your drivers causes an accident, you could be left with costly insurance premiums, not to mention a vehicle – and potentially even a driver – out of action for a long period of time. 

Simon Austin

Simon is the Associate Director, International Marketing, EMEA & APAC. With over 20 years marketing experience in the IT software and business analytics industry, Simon believes passionately in the power of data and how it can help business realise their full potential faster.

Tags: Safety

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