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Are your drivers as safe as you think?

By Simon Austin September 2, 2020

A newly discovered loophole in the way road accidents are reported has thrown the topic of commercial driver safety into the spotlight.

According to a recent report by the Licence Bureau, a discrepancy between how incidents are reported by the Health and Safety Executive and the Department for Transport (DfT) downplays the risks associated with driving for work.

Currently, the HSE lists falling from height as the most dangerous workplace activity – causing 35 deaths in a 12-month period. However, this is at odds with the DfT’s finding that 499 people were killed in road accidents involving a commercial driver. So, based on the DfT data, driving is the most dangerous workplace activity, responsible for more than three times as many deaths as falling from height.

But while the difference in reporting mechanisms may cause confusion, one thing is abundantly clear: driving for work does carry risks. The good news, however, is many of these risks can be reduced and mitigated against.

What can be done?

Data collected on driver behaviour, such as speeding and other aggressive practices, can be used to coach your employees into safer driving practices, which in turn can reduce the chances of accidents. In fact, reducing the average speed across your fleet by just 1mph can reduce the rate of accidents by up to 5%.

Many GPS fleet tracking systems also include audible buzzers which sound in the cab whenever unsafe driving, such as late braking or harsh acceleration is detected. This ultimately helps drivers to improve their driving behaviour.

Ensuring that your drivers have access to a commercial grade sat-nav system with clear and accurate instructions can also help to reduce distraction. And with distraction cited as a contributory factor in 4% of all road traffic accidents, this is a safety measure that should not be underestimated.

Track your way to a safer fleet

GPS fleet tracking could aid towards improving fleet safety across the board, helping you meet your duty of care to your drivers and other road users. And that’s not all. Encouraging and incentivising safer work practices with GPS vehicle tracking can help you to reduce insurance costs, lower fuel consumption and lessen the wear and tear on your vehicles. Find out how

Simon Austin

Simon is the Associate Director, International Marketing, EMEA & APAC. With over 20 years marketing experience in the IT software and business analytics industry, Simon believes passionately in the power of data and how it can help business realise their full potential faster.

Tags: Safety, Team management

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