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Work smart with integrated video

By Holly Dempster January 19, 2021

The dashcam is now a common sight on our roads. Increasing numbers of motorists, both professional and private, are using the technology to capture footage for added peace of mind.

When implemented across a fleet, video technology can do much more. As well as capturing footage to assist in the event of an accident, an integrated video solution gives business owners eyes on the road – helping to improve processes, reduce costs and promote fleet safety.

A safe, smart fleet

An integrated video solution can help protect your vehicles, your drivers, your brand and much more.

With a camera in the cab, safety is at the forefront of everyone’s mind. Under a watchful eye, drivers may be less inclined to cut a corner, exceed the speed limit or otherwise drive aggressively. After a harsh driving incident, a comprehensive solution can categorise and clip the footage, making it available for viewing within minutes.

In-cab cameras can also help to support drivers. Any footage captured can be used to support their word in the event of an accident. This can help to provide clarity with genuine insurance claims as well as help to fight inflated claims or falsified third-party accounts.

Add context to your coaching

Few drivers go out of their way to drive in an aggressive or unsafe manner. But with deadlines to meet, traffic to contend with, and other road users to accommodate, it does happen.

When striving to improve driver behaviour, it’s important to learn not just the fact that an incident occurred, but why it occurred. With an integrated video solution in place, you can view harsh driving events in context, giving you insight into why a driver was late on the brakes or pulled off quickly at the lights.

With this information to hand, you can create coachable moments based on real-world events, helping to improve your training process and creating safe drivers.

Reduce costs right away

It is possible to reduce your operating costs from the moment you install a video system. Thanks to its ability to improve driver and road safety, many leading insurers offer premium discounts to fleets with video solutions in place.

There are plenty of other ways integrated video can save you money too. Enhanced training programmes that make use of real-world footage can help to improve driver behaviours such as speeding, harsh acceleration, and late braking. All of these behaviours can increase fuel consumption and cause wear and tear on vehicles – potentially impacting your bottom line.

Build trust with your drivers

While video solutions can certainly help to monitor drivers while on the road, that is far from their primary objective. On the contrary, far from snooping on driver behaviour, an integrated video system can help to support them in their roles and help to build trust between management and employees.

With clear video evidence, there is no blame game. A driver’s word can be backed up with irrefutable evidence. This evidence can help to bolster their account in the event of an accident and provide mitigation should they be at fault.

Footage from the road can also be used to acknowledge and reward safe drivers, rather than to call out unsafe behaviour.

Much more than a dashcam

An integrated video solution is much more than a camera in your cab. When leveraged to its full potential, the footage, along with data gathered by a fleet management solution, can help you work smart, make fast decisions, improve safety and reduce costs.

A comprehensive system can capture and categorise footage for you, putting valuable insight before your eyes in minutes – without the need to sift through hours of footage.

Combine integrated video with your fleet management solution and you’ll get total visibility of your operation, helping you spot inefficiencies and boost profitability. To see how, download our eBook: How Smart Video Fuels Smart Business.

Holly Dempster

Holly is the Marketing Specialist for UK & Ireland, Verizon Connect. With 5 years' experience in the IT Sector and a Journalism degree, her passion lies in the power of content. Holly's focus areas to date include, Digital, Channel and Consultative Marketing.

Tags: Safety, Compliance, Productivity & efficiency, Team management

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