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Coach your way to success

By Holly Dempster May 6, 2025

In days gone by, fleet managers wishing to assess a driver’s behaviour behind the wheel found their options limited. Shadowing drivers on the occasional shift didn’t offer a full picture, while ‘How’s my driving?’ hotlines were reactive – and very rarely complimentary. 

Fortunately, advances in GPS technology have made it possible to monitor driving styles and habits with incredible accuracy. Not only does this help increase efficiency and safety, it also allows managers to acknowledge great work, and address areas that could use improvement.

What’s more, data gathered on all manner of fleet events, from idling to speeding, allows you to coach your drivers in the context of their real-world performance on the road.

What’s in it for you?

Promote safer driving
First and foremost, monitoring driver behaviour allows you to implement and promote safer driving policies throughout your organisation. With accurate information on instances of harsh braking, speeding, and other events, you can identify problem areas and offer advice or additional education to manage them out. 

Encourage healthy competition
Information on these behaviours also allows you to rank drivers on their performance – the safer they are, the higher they score. This can encourage friendly competition between staff, and make it easy to set achievable benchmarks for improvement. Those near the top of the table can be rewarded, while those lower down can be incentivised and coached to improve. 

Take action – fast
Monitoring your drivers out on the road doesn’t just mean viewing data after the event. Fleet managers can also be alerted the moment unsafe behaviours take place. Add an integrated video solution, and you can receive footage of the incident within minutes of it occurring. 

Drive out distraction
Modern dashcam solutions do more than record the road. With a driver-facing system, you can spot potentially unsafe behaviours such as fatigue, distraction, and improper seatbelt use. This footage then provides clear evidence when talking to drivers and coaching them into higher safety standards.

Protect your bottom line
Your fleet management solution can collect data on all manner of wasteful behaviours, including idling and excessive acceleration. With this data, you can see which drivers are potentially wasting time or fuel, and take action to guide them into more economical behaviours.

What’s in it for your drivers?

Accurate assessments
When managers make assessments based on an incomplete picture of events, their assessments can be inaccurate, potentially causing frustration and disengagement. With real-world on-road data and footage, drivers and managers can see a fuller picture, which can benefit both in demonstrating achievements and meeting goals. 

Extra protection
A safer fleet means safer drivers. With regular training in context of their on-road performance, drivers are more likely to make informed, and ultimately safer decisions behind the wheel. This helps protect them and other road users from harm. 

Immediate support
While driver coaching is an ongoing process, modern fleet management solutions can help drivers take action in the moment. Audible in-cab alerts can be set to sound whenever speeding, harsh acceleration, late braking or other unsafe behaviours are detected. With a video solution in place, drivers can also be alerted when they are distracted, fatigued, or not wearing their seatbelt.

Do more for your drivers

Reducing the risk of unsafe and wasteful behaviours behind the wheel isn’t just good for business. It also helps keep your drivers and other road users safe wherever possible. 

By setting red flag alerts, you’ll be informed of the information you need to drive safety across your fleet, increase efficiency out on the road, and work with drivers to improve performance across the board. 

Find out how Verizon Connect can help you implement a fleet safety programme. Or arrange a free demo to see our solution in action.


Holly Dempster

Holly is the Marketing Lead for Verizon Connect UK and Ireland. Over the last 6 years, she has been responsible for executing the company's marketing strategy and created a multitude of high-impact content and prospect-facing campaigns. With 11 years' experience in the IT Sector and a Journalism degree, her passion lies in providing results that can add value and facilitate decisions across the business.


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