What is a Geofence?

A geofence is a virtual fence or perimeter around a physical location. Like a real fence, a geofence creates a separation between that a specific location and the area around it. When combined with mobile device location data, it can also detect movement inside the virtual boundary, in near real-time.

A geofence can be any size or shape, even a straight line between two points.

Geofences are created using mapping software, which allow the user to draw the geofence over the desired geographic area. It is made up of a collection of coordinates (i.e., latitude and longitude) that defines a polygon or in the case of a circular geofence one point that forms the center.

Geofencing can be used by marketers and retailers to send targeted communications and improve customer experiences.

Geofencing in fleet managment

When integrated with fleet management and telematics solutions, geofences can be used to alert you via text message in near real time if a vehicle or valuable piece of equipment with a GPS tracker attached is removed from your yard without your authorization.

Geofencing technology can also help the automation of proof of delivery reporting for distribution companies.

Our solutions

View all

GPS fleet tracking

Our GPS fleet tracking software monitors your entire mobile workforce with increased visibility through our easy-to-use dashboards, detailed maps and apps.

Learn about our fleet tracking software solutions