Fleet management technology transforms ground transportation industry

New Zealand’s ground transportation sector represents an important industry for the Kiwi economy. According to research, New Zealand’s ground transport expenditure is set to reach $1,260 million by 2026 in contrast to $1,180 million in 2021, growing an average of 1.2% year on year. Since 2013 the demand rose 8% year on year. (1)

One of the main reasons for this growth is tourism, which plays an important role in the economy. The New Zealand government stated that overall, international visitor arrivals to New Zealand is forecast to reach 4.9 million visitors in 2023 (from 3.5 million in 2016, up 39%). This equates to a growth rate of 4.8% per year. (2) 

Furthermore, the Ministry of Business, Innovation & Employment reveals that Australia is New Zealand’s largest visitor market and is said to remain so over the forecasted period. This market will most likely contribute 1.8 million annual visitors to New Zealand by 2023, up 25% from 2016, or an increase of 3.2% each year. (3)

As the activities of the ground transportation industry are increasing and are forecasted to increase in the following years due to the improving global economic picture, the industry has to be ready to offer a high quality, reliable service to customers in order to remain competitive. 

This year, 300 fleet managers and mobility experts participated in the Verizon Connect Fleet Technology Trends Report 2023. They shared powerful insights into their business and  we can now share with you how these powerful  insights can help to transform the ground transportation industry with the help of fleet management technologies. All the information can be found in our Advanced Fleet Management Technology for the Passenger Transportation Industry 2023 eBrief.

Let’s dive into some key insights: 

Three key areas where GPS tracking can help improve ground transportation businesses

#1 Customer experience always matters but now more so than ever

According to our latest Fleet Technology Trends Report 2023 for New Zealand and Australia, fleet-reliant businesses  improved customer service in all the top industries. In fact, 52% of survey respondents in New Zealand that implemented a GPS fleet tracking solution improved customer service. 

Furthermore, customer service emerged as the most improved differentiator among businesses. This is crucial for ground transportation businesses as good customer service can help increase not only customer loyalty but also customer retention. 

The key for fleet-reliant businesses is to take a thoughtful approach when addressing customer experience and deliver an innovative and quality service. GPS fleet tracking technology and software can help fleets:

• Determine which vehicles should attend to the next customer.
• Provide your customer with an accurate ETA.
• Optimise routes, choose the safest, fastest, and avoid traffic jams.
• Boost preventive maintenance for all your vehicles.
• Promote teams’ safety monitoring daily operation in real-time on a live map.

#2:  Real fleet insights of your business to streamline your daily operations

The accelerated rhythm of daily operations challenges ground transportation business owners to have a clear overview of key information. This includes fuel consumption, the distance travelled, the driving behaviour, and the maintenance status of all vehicles. 

GPS fleet tracking solutions can help improve key areas of the business and positively affect the bottom line. Thanks to real insights you can transform your business into a focused, data-driven operation, so you can face daily challenges with smart data and business intelligence tools. 

Among GPS tracking technology users in the ground transportation industry, 76% found them ‘extremely’ or ‘very beneficial’ to manage their fleets. The top goals achieved through GPS technology included:

• improved customer service
• improved productivity (numbers of jobs, vehicle utilisation)
• improved routing
• improved regulatory compliance
• decreased fuel consumption 

To discover the other goals achieved by ground transportation users since implementing a GPS vehicle tracking solution, download the Advanced Fleet Management Technology for the Passenger Transportation Industry 2023 eBrief.

#3: Going green goes far beyond fuel consumption and fleet tech can help 

GPS fleet tracking helped businesses in the ground transportation industry to improve strategic KPIs. 55% of respondents reduced their fuel consumption which has a direct impact on their daily operational costs.

Another key point is the reduction of CO2 emissions with 29% of respondents reducing their emissions and moved towards a greener business.

New Zealand’s Ministry of Transport stated that the Emissions Reduction Plan paves the way for a 41% reduction in domestic transport carbon emissions by 2035. (4).

So the ground transportation industry has to reduce their greenhouse gas emissions (GHG) and position their business to become part of the solution. As customers will expect greener business practices going forward.

GPS fleet tracking solutions can help your business to: 

• reduce CO2 emissions
• monitor carbon footprint
• boost fuel efficiency
• reduce fuel consumption

Fleets are using GPS vehicle tracking to help improve their business while doing a better job of meeting customer demands and cutting costs. Download the Advanced Fleet Management Technology for the Passenger Transportation Industry 2023 eBrief and learn more about how this tech can help you and your business.

Find out how our platform gives you the visibility you need to get more done.

Sources: 

(1) https://www.reportlinker.com/clp/country/132973/726354#block-data-catalogue

(2-3) https://www.mbie.govt.nz/dmsdocument/2427-nz-tourism-forecasts-2017-report-final-pdf#:~:text=International%20tourism%20forecasts%2C%202017%20%2D%202023,-Strong%20growth%20is&text=Overall%20international%20visitor%20arrivals%20to,4.8%20per%20cent%20per%20year.)

(4) https://www.transport.govt.nz//assets/Uploads/MOT-4486_Annual-Report-FA2-web.pdf