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Benefits of GPS tracking systems for European businesses

By Verizon Connect Team December 2, 2022

Why do 71% of fleet managers surveyed in Europe use GPS tracking systems in their daily operations?

According to the 2023 Fleet Technology Trends Report Survey conducted for Verizon Connect by ABI Research, the number of fleets using GPS fleet tracking technology stands at 71%, a 3-percent increase on the previous year. This shows that it’s an established and growing solution for businesses in Europe.

Furthermore, GPS tracking solutions are utilised by 71 % of small businesses in Europe, with 70% of medium businesses and 78% of enterprises also utilising this technology. Therefore, the vast majority of business regardless of size have adopted GPS fleet tracking solutions. 

There are many reasons for the increased use of GPS vehicle tracking in small, medium, and enterprise businesses in Europe. Fleet managers and business owners are facing multiple challenges, including a highly competitive market, unpredictable fuel prices, rising operating costs, meeting customer needs as well as improving productivity and efficiency across the business. 

Let’s dive into the top 10 challenges that fleet managers surveyed rated as ‘very or extremely impactful’ in their daily operations:

Download the complete Fleet Technology Trends Report Europe 2023 and discover how fleet management technologies are helping business just like yours.

How can a GPS tracking solution help face the daily operational challenges in your business?

Promote safety: Monitor driver behaviour that might affect their safety. Hard braking, quick starts, and harsh cornering are reported and rated as moderate or severe. Speeding, out of hours driving, and unauthorised stops in each location are also monitored.

Monitor fuel consumption: Measure the fuel efficiency of vehicles by comparing fuel purchases against speeding, idling, and harsh driving events. Receive a better overview and breakdown of fuel purchases for each vehicle or excessive idling. Measure the carbon footprint of vehicles to help improve fuel efficiency and the sustainability of your business by reducing CO2 emissions. 

Help boost daily operations: Smart scheduling and dispatching provide suggestions for technicians based on availability, skill set, and location. This technology can help improve productivity and provide better daily time management for technicians. Keep track of job statuses, jobs scheduled, and track your vehicles in near real-time from a central hub. This makes it easier to assign the nearest technician to the next customer. 

Improve customer experience: Automatically alert customers of ETAs and delays using GPS tracking data to offer an innovative and high-quality service.

Help improve routing: Choosing the safer and faster route can help avoid extra kilometres and promote fuel efficiency, reducing the overall cost of daily operations.

Plan an effective vehicle maintenance program: Maintain your fleet vehicles and keep on top of maintenance schedules. This not only helps to keep drivers safe, but also can help to keep vehicles in use for longer, which in turn enables your business to stay profitable.

To learn more about how fleet management technologies can help you and your business, download the complete 2023 Fleet Technology Trends Report Europe.

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Verizon Connect Team

We drive a connected world in constant motion! We automate, optimise and revolutionise the way people, vehicles and things move around the world.


Tags: Cost control, Customer service, Data & analytics, Dispatching & scheduling, Productivity & efficiency, Safety

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